VALUE PROPOSITION CANVAS
PROPOSITION:
1. PRODUCTS/SERVICES
The technological products that ENCYTE currently offers the general public are the latest innovations available in the market. Thereby, in terms of utilization and functionality, it is very beneficial to the everyday activities of customers, making life simple and productive. As it has the latest technology, it means that its functionality is accustomed to the lifestyle of people. Not only that, manufacturers of these products considered style as a marketing factor too, to make it more appealing to the consumers. The brands that we carry in our website are the major brands which are globally recognized, making our products trustworthy of purchase. In regards to products that has internet connectivity, it allows customers to have accessible information, and communicate easily anywhere in the world. The latest technology also made it possible for people to be entertained in a most enjoyable satisfying way.
At ENCYTE, we aim to provide information regarding the latest products, to help our customers learn more about the product they wish to purchase, as our way of providing assistance in their shopping. As we have pricy items, we acquired the services of GE Capital Finance, to finance our customers and be able get the product they want, and ultimately to increase sales for ENCYTE. For certain products that need installation, we have an independent department, ENCYTE Solutions, who provides professional installation service for our electronics. For product delivery, we partnered with Australia Post for a timely and efficient delivery service.
2. GAIN CREATORS
We believe that the product line we market in our website, are formed not only on the “want” concept but mainly on a “need” basis, giving high demands on these products and further creating gain for our business. As ENCYTE is wholly operated online, 24/7 a week, customers can always access our website and make purchases at their own convenience, making it easy for our business to create sales without any time restrictions like how it is in a shopping centre. Being an online business, we are also able to minimize capital expenditures in setting up and running our business. These savings are being passed on to the consumers by way of offering affordable products, making ENCYTE a better preference in shopping for technological products. In the future, we intend to do a “Deal of the Week,” promotion, where we will reduce the price of a certain product/s, to create demand and sales for these products. Updates, news and promotions will also be regularly circulated through e-mails and social networks, to bring customers to the website. Being partnered with a finance provider, will make it possible to purchase for a more wide demographic of customers, resulting to a boost in our sales. The availability of professional installation service will encourage customers to buy electronics too, as they don’t have to contact an external service, and make it easy for them to acquire everything they need from one place, another gain creator for ENCYTE. Although we have option of pick-up for products purchased, we also have a delivery service available, to take out the worry of customers in how to take home their product/s, especially the bulky items. We also deliver nationwide, may it be metropolitan or regional, making it more attractive to purchase in our website, especially if the customer lives in a remote location.
3. PAIN RELIEVERS
ENCYTE formulated the website in a manner where it will be easy for the customers to navigate, products categorized accordingly, providing a “one-step check-out system,” and an easy payment gateway. This style of the website, simple and lucid, will deter the customers from being discouraged and intimidated to peruse the website. In regards with the customers’ online payment, a secure method of payment is implemented with the help of our trusted payment vendors. Copy of receipt after purchase was made, will be automatically sent to the e-mail provided by the customer, for record-keeping and verification purposes. For customers who chose to have their products delivered, there will be a waiting time until they can have their products at hand. In the meantime, we will send them e-mail if the product/s had been picked up from the Distribution Centre ready for delivery. Pick-up option is also available for those customers who want their product straight away, thereby eliminating waiting time. In the case of fortuitous events while products are on the way for delivery to the customers, ENCYTE has insurance cover for these events, taking out the loss from the end-consumer. A number of ways to contact has also been provided on the website, if for any reason the customer needs to contact the company regarding the product/s they purchased or will purchase.
CUSTOMERS:
1. GAINS
ENCYTE provided a number of ways for our customers to have a very rewarding shopping experience with us:
2. PAINS
At ENCYTE we try to reduce, if possible totally eliminate pains that our customers might experience from shopping with us:
3. CUSTOMER JOBS
Customers benefited in a number of ways by their purchase of technological products from ENCYTE:
1. PRODUCTS/SERVICES
The technological products that ENCYTE currently offers the general public are the latest innovations available in the market. Thereby, in terms of utilization and functionality, it is very beneficial to the everyday activities of customers, making life simple and productive. As it has the latest technology, it means that its functionality is accustomed to the lifestyle of people. Not only that, manufacturers of these products considered style as a marketing factor too, to make it more appealing to the consumers. The brands that we carry in our website are the major brands which are globally recognized, making our products trustworthy of purchase. In regards to products that has internet connectivity, it allows customers to have accessible information, and communicate easily anywhere in the world. The latest technology also made it possible for people to be entertained in a most enjoyable satisfying way.
At ENCYTE, we aim to provide information regarding the latest products, to help our customers learn more about the product they wish to purchase, as our way of providing assistance in their shopping. As we have pricy items, we acquired the services of GE Capital Finance, to finance our customers and be able get the product they want, and ultimately to increase sales for ENCYTE. For certain products that need installation, we have an independent department, ENCYTE Solutions, who provides professional installation service for our electronics. For product delivery, we partnered with Australia Post for a timely and efficient delivery service.
2. GAIN CREATORS
We believe that the product line we market in our website, are formed not only on the “want” concept but mainly on a “need” basis, giving high demands on these products and further creating gain for our business. As ENCYTE is wholly operated online, 24/7 a week, customers can always access our website and make purchases at their own convenience, making it easy for our business to create sales without any time restrictions like how it is in a shopping centre. Being an online business, we are also able to minimize capital expenditures in setting up and running our business. These savings are being passed on to the consumers by way of offering affordable products, making ENCYTE a better preference in shopping for technological products. In the future, we intend to do a “Deal of the Week,” promotion, where we will reduce the price of a certain product/s, to create demand and sales for these products. Updates, news and promotions will also be regularly circulated through e-mails and social networks, to bring customers to the website. Being partnered with a finance provider, will make it possible to purchase for a more wide demographic of customers, resulting to a boost in our sales. The availability of professional installation service will encourage customers to buy electronics too, as they don’t have to contact an external service, and make it easy for them to acquire everything they need from one place, another gain creator for ENCYTE. Although we have option of pick-up for products purchased, we also have a delivery service available, to take out the worry of customers in how to take home their product/s, especially the bulky items. We also deliver nationwide, may it be metropolitan or regional, making it more attractive to purchase in our website, especially if the customer lives in a remote location.
3. PAIN RELIEVERS
ENCYTE formulated the website in a manner where it will be easy for the customers to navigate, products categorized accordingly, providing a “one-step check-out system,” and an easy payment gateway. This style of the website, simple and lucid, will deter the customers from being discouraged and intimidated to peruse the website. In regards with the customers’ online payment, a secure method of payment is implemented with the help of our trusted payment vendors. Copy of receipt after purchase was made, will be automatically sent to the e-mail provided by the customer, for record-keeping and verification purposes. For customers who chose to have their products delivered, there will be a waiting time until they can have their products at hand. In the meantime, we will send them e-mail if the product/s had been picked up from the Distribution Centre ready for delivery. Pick-up option is also available for those customers who want their product straight away, thereby eliminating waiting time. In the case of fortuitous events while products are on the way for delivery to the customers, ENCYTE has insurance cover for these events, taking out the loss from the end-consumer. A number of ways to contact has also been provided on the website, if for any reason the customer needs to contact the company regarding the product/s they purchased or will purchase.
CUSTOMERS:
1. GAINS
ENCYTE provided a number of ways for our customers to have a very rewarding shopping experience with us:
- Easy navigation of the website – customers don’t get confused and will find it easy to find the products they want.
- A wide range of selection of technological products currently available in the market – this will give customers liberty in selecting a more suitable product to them.
- A number of trusted brands – customers can compare different manufacturers for the same kind of product.
- Affordable pricing – as we have eliminated some capital expenditures, making it possible for us to pass on the savings to our customers.
- Promotional discounts – giving more savings to the customers.
- Easy check-out – a one-step system, for easy purchase.
- Detailed product information – will help educate customers about the product they are buying.
- Services available to them – finance option; installation; delivery option; on-going customer service.
- Convenience and accessibility – 24/7 online store.
2. PAINS
At ENCYTE we try to reduce, if possible totally eliminate pains that our customers might experience from shopping with us:
- Delay in product delivery due to unforeseen events.
- Not to physically inspect the product to be purchased and will just rely on the product images and details provided on the website.
- Errors that may occur in the website.
- Direct contact to our office is limited to office hours.
3. CUSTOMER JOBS
Customers benefited in a number of ways by their purchase of technological products from ENCYTE:
- Specific technological products perform specific functions, but ultimately to help everyday activities of customers to be easier, simple and more productive.
- Other products are for customers’ entertainment purposes, making life more enjoyable and rewarding.
- Certain technology made it possible to communicate effectively, efficiently and conveniently.
- As ENCYTE is online, we made shopping for customers very easy and accessible especially for those customers who has physical and/or time restrictions.